Brand consistency - why colours can look different & what to do about it
Thursday, 23 June 2011 00:00
Does the colour of your logo look different on your website than on your business cards? Have you been disappointed by the quality of the print on an item when you've supplied a JPEG artwork file? These and many more questions arise when you try to reproduce your logo onto different media, whether it be business cards or promotional t-shirts. In this short presentation, Paul Mitchell will explain why colours can look different and how best to ensure consistency in your brand image.