Business Café

Marketing Strategy/Communications

• Marketing and Communications Strategy
• Communications Audits
• Campaign analysis, planning, management
• Copywriting and Editing
• Stakeholder Engagement
• Multi-territory support

AC Marketing is a marketing and communications consultancy offering strategic guidance and full-service implementation. Though current emphasis is on the strategic aspects of marketing and communications – the need to identify clients, messages and channels and build these into a cohesive action plan – clients are supported at all stages of any marketing /communication campaign.

Its principal, Gary Horsley, a Member of the Chartered Institute of Marketing, has worked in communications for over thirty years. Starting as a writer for a firm of economic consultants, he progressed via editorial roles, project management and client account handling to marketing and communications consultancy. His experience covers:

• Devising creative and innovative approaches to building business and profile.
• Managing campaigns, across all media channels, from concept to conclusion.
• Work for different sectors (industry, services, government) and organisations.
• International / multinational and multicultural campaigns.
• Internal, partnership and stakeholder communications in support of goals.
• Rapid assimilation of, and response to, new contexts and challenges.

Since its formation in 2001, AC Marketing has worked for local leisure, legal and financial interests, supported a London-based international management consultancy and a national media training charity, and managed extensive and high profile international communications campaigns for the European Commission. Critical to current client support is the capacity to analyse the marketing and communications needs of businesses and administrations, their target clients and other stakeholders, then apply this knowledge to business development, structured communications and relationship programmes.